Hi coffeeslug. I am sure you already know this, but for me, when I shop new, I start with no dealer forced accessories at all. I also never consider a dealership that has a mark-up on top of the MSRP. If that is the kind of people they are before you buy a car, imagine what they would be like after the purchase and you experience (hopefully not) a problem. Take your time and shop for a dealership that treats you fair. Also, I don't play with dealerships. I tell them right up front exactly what it is I want. I tell them I do not want to waste their time and to please treat me the same. I also have had great success going straight to the sales manager for negotiations. But, before I do anything at the dealership, I do all of my homework and nail down what these cars are actually selling for and the discounts being applied. I go in with my price so I know when they quote me a number where I stand. Be an informed, professional shopper and you will do fine. Good luck.